Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, audience behaviour determines effectiveness. A display can be operational, yet still fail to communicate. Observing real-world behaviour helps explain why some deployments succeed. when placement matches movement. Understanding signage beyond analytics System data confirms ... https://andrewbusinessreflections.rimmablog.com/38479133/why-businesses-adopt-digital-signage-over-time