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McDonald’s Marketing Strategy: How it Became the Most Powerful Fast-Food BrandMcDonald’s Marketing Strategy: How it Became the Most Powerful Fast-Food Brand

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McDonald’s is a global marketing success built on emotional branding, strong visual identity, and a balance of global consistency with local relevance. From its early focus on speed and efficiency to aggressive franchising, the brand scaled rapidly worldwide. Its “glocal” strategy, emotional campaigns, and constant product innovation keep it culturally relevant. McDonald’s leverages d... https://www.harveedesigns.com/blog/mcdonalds-marketing-strategy-explained/

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